Ruder Finn's Branding team consists of more than 30 media and marketing-communications professionals who work across communications channels to develop and execute multi-layered "surround sound" campaigns. These programs feature strategic exposure in new media, thoughtful and effective interaction with traditional media, customer-centric and brand-centric initiatives for both professional and consumer audiences, and sound benchmarking for evaluating ROI.

Integrated programming is at the heart of our Branding campaigns, providing our clients seamless execution with in-house specialty teams and helping us to accomplish our mission:

To build brand image and reputation for companies, executives, and products, externally and internally.

We are uniquely staffed to deliver on our mission, with experts in:

• Corporate and executive reputation-management and positioning
• Media relationship-building and placement
• Executive networking and speaking opportunities
• Integrated communications, including corporate advertising, interactive media, public policy, regulatory and investor relations
• Product marketing communications
• Internal communications
• Editorial services

Our work in Branding is based on three pillars of excellence:

Branding and reputation management for companies and executives, via development of platform themes, strategic visibility in targeted media, corporate advertising, company and business-leader networking, public-policy initiatives, development and participation in high-profile industry forums, and positioning in top-tier corporate rankings

Market-building product communications driven by media-centric, integrated programs including media strategy and implementation, events, interactive platforms, celebrity engagement, professional relations and issues management for products at every stage of their lifecycles

Internal Communications to enhance and reinforce internal culture and aid in recruiting and maintaining top talent, via executive communications and employee outreach and programming

If your company, people, internal or external communications, or any of your products need increased recognition or an enhanced reputation, please contact me to discuss ways Ruder Finn Branding can help you accomplish your goals.