Reaching consumers with health messages is no longer the exclusive domain of pharmaceutical and OTC companies. Today, consumer health benefits can be found in foods, beverages, beauty products, technologies, organic options and supplements.

To serve clients whose public relations needs require a deep understanding of professional and consumer marketing, marketing communications and government regulations, Ruder Finn has created a specialty area dedicated specifically to consumer health benefit communications. We help companies drive product sales through strategic public relations programs that motivate their customers to action.

At Ruder Finn, we understand today’s consumer marketplace: how consumers and healthcare professionals think, what their demands are, how sophisticated these demands have become, and when/where/how a client should target messages and position products to keep up with shifting consumer and professional brand loyalties.

We reach both consumers and professionals through experience in:

• Introducing new products
• Revitalizing mature brands
• Repositioning entire categories
• Announcing FDA marketing approval
• Obtaining third-party endorsements
• Creating themes that resonate
• Building partnerships
• Out-thinking the competition

Ruder Finn’s out-of-the-box strategic and creative public relations campaigns have stimulated sales of everything from dietary supplements and aesthetic treatments to weight loss systems and anti-fungal creams; from treatments for pain, allergy and arthritis to those for diarrhea, colds and lack of fiber.

Clients we have served include traditional healthcare OTC products such as Tylenol, Imodium and Mucinex; prescription products such as Zelnorm, Elidel and Lamisil, new healthcare technologies such as Lumenis and Isologen; and food companies with benefit-rich products such as Yoplait Healthy Heart Yogurt, vitaminwater, Fruit2O and Kellogg’s Corn Flakes.