For almost six decades, innovation and unwavering client service have been the hallmarks of Ruder Finn's performance. Ruder Finn Healthcare is the agency's largest worldwide practice, offering U.S. and global clients some of the industry's most creative marketing communications programs.

At Ruder Finn Healthcare, account teams work as marketing partners with clients to shape and execute diverse product marketing and corporate campaigns to drive clients' business goals. Whether that goal is rapid new product uptake, building billion-dollar brands, brand protection or establishing a unique selling proposition, Ruder Finn Healthcare knows how to delivery strategies that achieve specific objectives.

Key core competencies include:

• Launching breakthrough brands
• Building disease awareness
• Building therapeutic franchises within and across business units
• Supporting mature brands
• Compelling consumer, patient and professional communications
• Access, pricing, reimbursement communications
• Patient advocacy
• Competitor management
• Corporate reputation management
• Product Liability and Issues Management
• Change management