Home > Innovation Studios > ePR
Traditional public relations are effective as far as print and media are concerned. But, when it comes to the World Wide Web, these tried and true tactics fall short. ePR is RF Innovation Studios' answer to the disconnect between traditional Public Relations and the expanding world of the Internet.
An ePR program is fully customizable, depending on your goals and desires. Are you looking to:
- Increase web traffic?
- Spread recent news?
- Establish yourself as a category leader or online resource?
- Blunt a negative piece of news?
- Grow buzz about a new product or service?
- ePR makes all of this possible.
Our strategy involves creating useful and interesting web content that many webmasters do not have the funds to create on their own, such as web tools, viral games, videos, and informational guides. We then foster relationships with top sites and place your branded content in high traffic areas.
ePR outreach strategies can be useful when targeting:
- Blogs
- Podcasts
- Videocasts
- Campaign websites
- Independent websites
- Web communities
Traditional public relations are effective as far as print and media are concerned. But, when it comes to the World Wide Web, these tried and true tactics fall short. ePR is RF Innovation Studios' answer to the disconnect between traditional Public Relations and the expanding world of the Internet.
An ePR program is fully customizable, depending on your goals and desires. Are you looking to:
- Increase web traffic?
- Spread recent news?
- Establish yourself as a category leader or online resource?
- Blunt a negative piece of news?
- Grow buzz about a new product or service?
- ePR makes all of this possible.
Our strategy involves creating useful and interesting web content that many webmasters do not have the funds to create on their own, such as web tools, viral games, videos, and informational guides. We then foster relationships with top sites and place your branded content in high traffic areas.
ePR outreach strategies can be useful when targeting:
- Blogs
- Podcasts
- Videocasts
- Campaign websites
- Independent websites
- Web communities
Scott Schneider
EVP, Director of Ruder Finn Interactive
Tel: 212 593 6463
schneiders@ruderfinn.com
Julie Resnick
SVP, Business Development
Tel: 212-593-5841
resnickj@ruderfinn.com
TalkIBS: Talking About a Taboo Topic
Irritable Bowel Syndrome is a health condition that affects over 20% of American adults, yet few are aware of the condition, and even fewer are comfortable talking about it.
Client
Novartis Pharmaceuticals
