Although fashion changes with the seasons, certain constants remain untouched in the world of fashion PR. The women's magazines still matter. 'Aspiration' is the key to a successful brand and while everyone wants what's new, almost no one wants what no one else likes.

Our experience has taught us how to keep fashion brands both at the head of the curve and in the heart of the market. For The North Face, we have added fashion to the world of sports, endurance, frigid weather and marathon running. For Marc Fisher Footwear, we have helped to turn 'affordable luxury' from a phrase to a market reality. For Lily of France, we put the 'X' into bra marketing with the launch of the X-Bra. For The Tobe Report, we helped tip off the media – often well before they would have found it on their own – the next fashion trends around the bend.