Ruder Finn’s Multicultural and Image Marketing Group works to advance the business and communications objectives of consumer brands as well as corporations and non-profit institutions interested in reaching diverse populations. With a strong foundation in brand imaging, product publicity, sponsorship promotion, corporate communication and event management, the division creates programs for clients from a full range of industries. The programs contextualize clients’ products and services in ways that resonate with multicultural consumers around the world, and assist client efforts to impact and touch the lives of multicultural audiences.

Ruder Finn is committed to offering our clients the best possible solutions for growing their business and impacting their constituents. We take pride in our proactive approach to addressing the needs of clients as our society continues to become increasingly more diverse. The Multicultural and Image Marketing Group's strategic and innovative approaches to creating communications platforms for our clients is outstanding and we are dedicated to committing our time and staff to this very important practice area, as more and more corporations see the importance of integrated communications platforms that reach diverse consumers.

The Group has developed national and international public relations programs for Fortune 500 companies as well as non-profit cultural and social service organizations, including dozens of communications campaigns and sponsorship programs for leading brands in the spirits and wine industry, retail, banking and finance and in the luxury goods and automotive sectors.