For more than 50 years, Ruder Finn has identified and met the communications and marketing challenges of the travel industry. Uniquely qualified to develop impactful, dynamic public relations programs, the Agency offers:

• expertise in developing public relations programs for industry categories relevant to tourism marketing, such as food, culture, sports and special events;
• a proven track record in creating public relations campaigns aimed at creating awareness and excitement for destinations, airlines, hotels, resorts and attractions;
• skill in managing crisis situations;
• results-oriented programs that help our clients increase awareness, reach new markets, achieve their marketing objectives and overcome challenges;
• a reputation for developing creative solutions, not simply creative ideas;
• experience in strategic public relations planning and execution;
• access to a dedicated network of travel media and trade contacts globally;
• the capacity to anticipate trends that dramatically affect tourism.

Ruder Finn applies a diverse team of executives with specific skills and expertise that comprise a well-rounded tourism capability, with specialists in travel and hospitality, global public affairs, cultural marketing, community-based education, food/lifestyle marketing and the environment.

The Agency has developed results-driven programs for domestic and international travel-related clients, including national and regional tourism organizations, hotel and lodging establishments, individual resorts and attractions, international airlines, and high-profile international events. All programs are designed to spotlight a client's unique characteristics.

Ruder Finn's travel and hospitality practice has successfully undertaken the following activities:

• the development of marketing strategies
• organization of media familiarization trips
• creates press materials and opportunities for broadcast and print coverage
• secures national and regional consumer promotions
• executes special events and travel trade outreach programs
• monitors and analyzes resulting media coverage
• devises and implements crisis communications plans
• applies government relations expertise
• develops local public education programs
• implements market research

In addition, Ruder Finn has developed communications programs in support of economic development initiatives. We have worked for national, regional, and municipal efforts in location marketing (airports, industrial sites, seaports, corporate parks, and residential developments), and in export promotion (for foods, wines, luxury goods, industrial products, machine tools, automobiles, and information technology among many other product categories).

Sensitive to the changing demands of consumer and business travelers, Ruder Finn monitors industry trends and developments, while maintaining vital links with a fast-changing roster of airlines, hospitality organizations, travel agencies, tour operators, meeting and incentive planners, cruise lines, and of course, with those who shape public opinion most – electronic and print media.